Persuasive technology

The 9th International Conference on Persuasive Technology (PERSUASIVE 2014)

This paper examines the persuasiveness of ten commonly used Persuasive Technology (PT) strategies with respect to the effect of gender. The results of a largescale study suggest that males and females differ significantly in persuadability – with females being more receptive to most of the PT strategies. Some PT strategies are more suitable for persuading one gender than the other. Contribution...

Persuasive Technology and Digital Behaviour Intervention Symposium Persuasive Technology and Digital Behaviour Intervention Symposium Programme Chairs

In the field of natural argumentation and computer persuasion, there has not been any clear definition of the persuasiveness of a system trying to influence the user. In this paper, we describe a general evaluation task that can be instantiated on a number of domains to evaluate the beliefs change of participants. Through the use of a ranking task, we can measure the participant’s change of bel...

Persuasive technology for a sustainable society

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Persuasive Technology for Smartphone Fitness Apps

Increased popularity of smartphones has great potential to assist individuals in making healthy changes to their behaviour. Obesity and sedentary lifestyles are fast becoming a healthcare concern in modern societies. This study takes an important step in designing persuasive fitness applications (or apps) that can enhance the physical activity behaviour of individuals. We conceptualize that per...

Persuasive Technology: Introduction to the Special Section